Starbucks is partnering up with Microsoft to realize its bean-to-cup program that it had announced earlier in 2018. Starbucks will use Microsoft’s Azure Blockchain for its coffee bean tracking.
The initiative will allow the chain’s customers to trace the journey of the coffee beans used to make their coffee, through Starbucks’ mobile app. The initiative is meant to connect coffee drinkers and coffee farmers.
According to Microsoft, on their blog:
“The company is developing a feature for its mobile app that shows customers information about where their packaged coffee comes from, from where it was grown and what Starbucks is doing to support farmers in those locations, to where and when it was roasted, tasting notes and more.”
The Starbucks CEO stated in the company’s first announcement about the bean-to-cup initiative that they will “leverage an open-source approach” to share what they learn with the rest of the world.
The machine learning platform built and hosted on Microsoft Azure will be used by Starbucks to send personalized recommendations for food and drinks to customers who use the Starbucks mobile app. Several data points will be tracked such as local store directory, past orders, popular choices, weather and time of the day to share those recommendations with customers.
Starbucks executive vice president and CTO Martin-Flickinger says:
“Starbucks is an experience. And it’s centered around that customer connection in the store, the human connection, one person, one cup, one neighborhood at a time. I think that mission is so critical to how technology has to show up for us.”
Starbucks will also be deploying an external device named guardian module to connect all the stores’ equipment to Microsoft Azure Sphere, to track all the machines being used in hundreds of Starbucks stores across the globe. The machines, when enhanced with IoT sensors, will be able to collect all sorts of data ranging from the type of coffee beans to water quality.
This article was originally sourced from BTCManager.